Our core principle is trust. We place a lot of trust in everyone who works with us, and with this trust comes a lot of freedom. This is not a laid back approach, but as a desire to give a lot of freedom to every team member. Therefore we give a very detailed brief and put an effort to set a task to make sure the expected results are aligned with company needs.

Our work is a challenge and without challenging conventional ideas we won't achieve our aims. This means we challenge each other and we don't avoid conflict. We call out if we see that there is something wrong. The key is diplomacy; we try to deliver feedback and critics in the most optimal way, both diplomatic and straightforward.

Peer-to-peer accountability is the responsibility of every employee. Lack of accountability leads to confusion and mistakes, while responsibility and ownership leads to progress. This is why every team member is has responsibilities for which they are held accountable.

We care about others. If we see that there is something missing in the company, we try to introduce this not for a single person but for the whole company. In order to do so, we create a framework on how to deal with inefficiencies in the company.

We are committed to our work and the decisions we make. If we disagree with a decision made by the team, we still commit to it if the decision was made through consensus.